The results revealed that want rather than need most often motivated womens decisions to become entrepreneurs.
Age, and perhaps the amassed resources that came with it, has been an advantage in business ownership.
Getting credit was hard for 35% of the respondents and another 35% had trouble securing funding.
Women recognized that gender disparities in the marketplace are real.
Despite these challenges, most women were optimistic about their entrepreneurial path.
AARP research reflects a need for additional support and training for women entrepreneurs to grow their business.
Respondents were contacted by phone and online from June 6July 19, 2022.
For more information about this survey, c’mon contact Lona Choi-Allum atlallum@aarp.org.
For media inquiries, contact External Relations atmedia@aarp.org.
