Beauty
In recent years, the product long confined to the armpits has seen its purview expand.
Upstarts like Mutha, Curie, and Native are also angling to get a piece of the action.
In the beauty industry, the trend goes indisputably in the other direction.
And could any lotion, spray, or stick possibly be equally effective on a pit and a vulva?
Enter Lume, an OB-GYN-founded company whose entire business model says yes.
She landed on a mandelic-acid-based formula and realized it worked perfectly well all over the body.
Some peoples skin is too sensitive to use a regular deodorant on other areas of their body.
Dr. Karen Tang, M.D., is also in this camp.
(Representatives for Lume declined an on-the-record interview.)
Perhaps now is when Im supposed to reveal my personal experience testing a series of full-body deodorants.
Full-body deodorant isnt for me.
But who am I to judge those who are enticed by its sweet-smelling promises?
Ive worn my Secret antiperspirant religiously since age 15.
At first, business was slow people thought sweat was natural!
It was only when advertisinghelpfully outlinedthe potential social repercussions of body odor that it began catching on.
