Thats just some of the telling information garnered from anAARP Movies for Grownupssurvey about movie-going habits of Americans.
Among younger (ages 54-62) Boomers, 29% attend the movies at least once a month.
What draws Boomers to the theater?
About one-third said they go just for something to do.
Notably, the story concerning modern theater amenities is one of appeal and awareness.
The experience
Saturday is the most popular day that Americans hit the theaters.
Once in the theater, getting treats are a big part of the experience for Boomer movie-goers.
The AARP survey found about six in 10 buy concessions most or every time they go to the movies.
The most popular order?
Good ole popcorn and soda.
Typically, Boomers go straight to and from the theater.
Increasing theater going
Boomers love a bargain.
The survey revealed, among special offer options available, older adult movie-goers are most interested in off-peak discounts.
When it comes to purchasing tickets, Boomers prefer to buy at the theater with an open seating experience.
Younger generations are more aware and have had more exposure to these various amenities than Boomers.
The AARP online survey was conducted among males and females age 18+ in February-March 2018.
Final data have been weighted to the U.S. Census for analysis, by generation.
For more information contact Vicki Gelfeld atvgelfeld@aarp.org.
