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Its dual-sided brush beats out every other design on the market.
When I find abeauty productthat I love, I mate with it for life.
Photo: Ilia
My beauty staples rarely change (and I go through a small identity crisis when they do).
My first introduction to the mascaracame from Camila Mendes.
TheRiverdaleactress swore by the lengthening formula to get the perfect no-makeup look.
Braelyn Wood
(BTW the actress also loves this anti-frizz hair treatment.)
It was love at first swipe.
The deep black formula glided over my lashes to evenly coat them from root to tip.
Ilia
But it didn’t just look good, it was also good for my lashes.
The beeswax-based formula has both shea butter and keratin, which condition lashes and help them grow nospecial serumsnecessary.
It felt like scoring two mascaras for the price of one.
It was like magic.
(
At first, I resisted admitting how good the formula really was.
I repurchased my old mascara when it ran out, but I didn’t reach for it.
She says the lengthening brush is great for de-clumping her lashes, which is something other mascaras make worse.
Writer Maya Gandara also swears by Ilia’s formula despite owning numerous tubes of mascara.
The only real con is the price.
Experts recommendreplacing mascara every three months).
Unlike penguins, I will replace my mate when something better comes along.
But I’m still expecting to rave aboutthis mascarafor at least a decade.
Buy It:Ilia Limitless Lash Mascara, $28,iliabeauty.com
