Style
Meet Bustles AAPI beauty class of 2024.
You know who this is, right?
Its a big deal in the U.S. too, right?
A continent away, my heart felt so full.
Growing up Taiwanese American meant growing up with a strong, always-present awareness of cultural identity.
May marksAsian American Pacific Islander Heritage Month, but it might as well be every month for me.
Start with the best-sellingGooseberry Delight Hair Oil, a thoughtfully formulated Amla oil treatment wrapped in confetti-dusted packaging.
To find relief, she relied on herbal medicine inspired by her grandfathers childhood concoctions of superfood tonics.
Her journey sparked a desire to take these treatments online.
All of their products are formulated for sensitive skin, from their non-comedogenicMeltdown Acne Oilto their barrier-strengtheningMilky Fade Serum.
(A recent highlight: Grandes swishy, side-partedMet Gala ponytail.)
Utiles Beauty was founded with the simplest hair tool of all:The Hairtie.
Far from your average elastic, the super stretchy soft nylon is one youll never want to misplace.
Roe grew up eating her moms organic cooking and converted the leftover superfood scraps into DIY face masks.
Now, those homemade masks have evolved into a full line of serums, creams, and cleansers.
Yi co-founded their brand to reflect a more inclusive definition of beauty and advocate for change.
13.Aulii Cravalho, actor
Actor Aulii Cravalho is an inspiration.
Theres the ever-evolving way she plays with beauty of course, from pink pixie cuts to graphic winged liner.
Then theres the way she uses her platform intentionally to advocate for underrepresented communities.
Cravalho first made her mark when she voiced the title character in DisneysMoana.
15.Veronika Pomee, model and creator
Veronika Pomee is thefirst Tongan modelto be featured inSports Illustrated.
That career milestone occurred in 2019, but its just one of her many major accomplishments since then.
Pomee also works closely with theRemakeorganization andModel Mafia activist communityto push for ethical practices and inclusivity in fashion.
Her designs range in style and inspiration, but somehow, they all carry her signature transformative touch.
The model and creator practices radical self love and shares that spirit of inclusivity with her community.
There was no one who looked like me that was depicted as beautiful, worthy, or capable.
I had to unlearn all these ideals and move towards a radical self love.
From a full face ofblueberry nails, toPat McGraths iconicporcelain doll makeupfor Margiela, shes tried it all.
Scroll through, and youll get her beauty-centric take ondopamine dressing.
Of course, youll also find skin-care routines and reviews of viral makeup products on their feed.
But a recentbeauty shootinspired by insect life probably sums up their voice best.
