This winter, I went on a girls trip.
Naturally, all we spoke about was boys.
My friend was newly seeing someone after ending a five-year on-again, off-again relationship.
Were these men truly emotionally unavailable, or just… male?
How long was simply too long not to get a text back?
Um, the breakup fairy godmother?
Somehow the experience felt relaxing and productive at once.
Her no-makeup makeup utility could have been plucked straight from a Glossier campaign.
Her voice, soft and serene, evoked a Yoga with Adriene workout or a Nara Smith cooking video.
Then there was the advice itself.
It was in a surprise twist for a social media shrink really good.
And exactly what I needed to hear.
Repeat after me, she intoned.
I dont want anyone who doesn’t want me.Had I just discovered the next big thing?
I was late to the party.
Like, Heres how you trick a guy into liking you, says business book author Ali Kriegsman.
But, as Id come to learn, nothing about Turecki is annoying.
Im so jealous, one Turecki disciple texted.
Can you ask if shes an air sign?
While Turecki primarily resides in Miami these days, New York is still very much her hometown.
(He and Tureckis mother, a South African model, met in Johannesburg.)
They really wanted me to experience the American dream.
Get the job, the 401K, marry a Jewish doctor, she says.
But after a year at WashU, she transferred to the less prestigious Clark University.
College wasnt very memorable for me.
Shed also gotten married at 38, and had begun trying for a baby.
We were together for about four and a half years, but it was a really tough marriage.
Id experienced a miscarriage, but we never talked about how difficult it was.
(Her mom died in 2014.)
Recalling this period, Turecki speaks in the slow, deliberate cadence she uses in her videos.
but rather elongates certain words to underscore her point.
Right before he left, I was pregnant again and it was veryyyy, veryyyy, veryyyy early.
Then one morning I woke up bleeding, and he didnt come home that day, she recalls.
Ultimately, her husband broke things off with her over the phone.
(Shes never remarried.)
He supported us financially.
My mom only had a couple months to live.
And here I was like, Oh my God, what am I going to do?
A neighbor pointed her to thenow-controversialself-help superstar, Tony Robbins.
She saw I was in despair, sat down next to me, and told me about Tony.
Why am I in this position?
The phrase also doubles as the title of herdebut book, which hits shelves in January 2025.
Most people dont know how to love themselves or what it means to really love someone.
Im all about educating people on what it is to love.
Her message may sound simple, but its elegance was striking to her followers.
So I cold reached out to her, literary agent Sarah Passick says.
And when they started shopping the book to editors?
We had many, many meetings, and a big auction.
The book sold at auction to HarperOne after a bidding war.
People were going crazy for her, Passick says.
Rather, fans likeYoustar Victoria Pedretti find the idea liberating.
My most concentrated [audience is] millennials.
The vintage-looking delicate chain necklace she wears today chirps of Catbird vibes; her rotating cast of arty frames?
Cartier, Moscot, and Jacques Marie Mage.
(Her aesthetic is notnotpart of the appeal.)
To me and other advice-hungry baby millennials, she radiates an aspirational, older sister energy.
Before this, she continues.
The experience isnt unique to that happy fan.
I wasnt making my needs known.
I had never previously been able to do that before, Id always fight until the end.
Back at the restaurant, Turecki begins to probe me about my love life.
(Had I been breadcrumbing little details about my romantic past throughout our conversation?
Whos to say.)
After 11 years, she wound down that corner of her business.
Were only 10 minutes into our Zoom sessionwhen Turecki hits me with a punch to the gut.
Self-worth issues can be very sneaky, she tells me.
Today, shes glasses-free and has opted for a well-worn graphic tee.
Of course, the bangs remain as immaculate as ever.
She’s not trying to coddle you.
By the end of the session, Turecki presents me with a series of challenges.
(If you know where those are, Im all ears.)
And it feels… actually really good to do?
A no-brainer and yet?
