Sports
For the first time ever, the womens Final Four championship had more viewers than the mens.
For the first time, the womens college basketball championship drewmore viewers than the mens.
The mens final on Monday night, between Connecticut and Purdue, averaged 14.8 million viewers.
The spike is primarily attributed to new need-to-know household names, such as Clark.
Her seat-selling impact is the latest example of thefangirl economy.
Within the sports world, Clark has a similar stronghold.
She played almost the entire seasonto sold-out arenas.
She started following Iowa about two years ago because of how amazing Clark is, she tells Bustle.
My basketball teammates, they all know of her and watch her.
And well text each other, Shes playing.
We were right at the center of it, he says of 2023s championship.
And yes, Clark is abig-time Swiftie.
Additional reporting by Brianna Kovan.
