Travel
The case for making concerts the new city break centerpiece.
I had barely passed customs when the demographic of tourists shifted from suited business travelers to quietly excited twenty-somethings.
On the car ride to my hotel, one artist dominated the airwaves.
Conversations of Taylor drifted around every other corner.
That Friday night, Taylor Swift would perform the first of her threeEras Tourshows at the citys Friends Arena.
Of the weekends 150,000 concert-goers,an estimated 120,000 were expected to be travelingin from outside of Stockholm.
Lisbon, Madrid, and Edinburgh have seen a 25% increase.
In short, Swifties are taking their fandom international.
I spoke to three Swifties to find out why.
Katherines close friend lives in the country and the concert facilitated a long overdue reunion.
When we had the tickets all excuses for [not visiting] were gone.
I got to check just about everything off my list that I wanted to do which was incredible!
So… Is The Travel Worth It?
A thousand times yes!
It was all on top of the primary reason we were in the city to begin with.
