Quick Question
Kory Marchisotto on the beauty brands Change the Board Game initiative.
Here,Kory Marchisotto, CMO of e.l.f.
Cosmetics, shares the inspiration behind the brands latest campaign, how she starts her mornings, and more.
When Kory Marchisotto, the CMO ofe.l.f.
Cosmetics, says there aretoo many dicks in boardrooms she means it.
When [e.l.f.]
We knew this was a moment for action.
The cosmetics brands snappy billboards go beyond just talk, however, with their accelerator program.
People in the highest seats of power should reflect the entire community they serve.
Here, Marchisotto tells Bustle more about e.l.f.s initiative, her morning routine, and more.
What inspired this new campaign?
At e.l.f.s core, we are positive, inclusive, and accessible.
What are the most surprising statistics you’ve come across when working on this campaign?
There were 566 men named Richard, Rick, or Dick serving on public company boards.
There were only 283 Hispanic women on these same boards, only half the number of Dicks.
There are 19 times more men named Dick than the 29 women of Middle Eastern descent on these boards.
There are only three Native American women serving on these boards compared to 566 men named Dick.
Tell me more about the accelerator program.
What has the response been like on Wall Street specifically so far?
The response has been so amazing we are tracking our positive sentiment at 98%.
Thats a signal: people recognize the need for change.
Our role in this is to take that collective ambition and help harness it.
How does it feel to be a woman in a typically male-dominated environment?
Only four companies out of 4,200 can say that, and were one of them.
Over my career, I have started to see the status quo shift, but its been slow.
And if you know me, I love e.l.f.
How do you start your day every morning?
This is my version of meditation.
I then do my 20-minute morning exercise routine, shower, and my skin care and makeup ritual.
How do you stay inspired?
This interview has been edited and condensed for clarity.
