We think of [negotiating] as a win-lose situation, she says.
Van Brummelens research led her down a fashion history rabbit hole.
Apparently, the solution to the perspiration issues she experienced was already realized in the early 1900s.
What did you learn from being an account planner that you brought into your business?
How important branding is.
Figuring out who you are and what inspires people and trying to connect those two.
Its figuring out how to get there.
It gave me a good framework to think about things.
What is your go-to confidence-boosting outfit?
I love a great pair of jeans and a nice top with heels.
Maybe throw on a blazer over it.
Do you have any pre-meeting rituals?
Figuring out what to wear and wearing my Ruru Liese underneath.
Figuring out the key points I want to get across in a meeting and doing research.
Who are you talking to?
Whos in your audience?
Doing your prep work.
So getting rid of negative self-talk and being like, You got this, youve prepared.
Youre an intelligent woman, you have something to give.
How do you recharge at the end of a long week?
I love walking my dog.
I like moving, so that gives me a lot of energy.
Being with my kids, husband, and my friends.
I love going to dinner with people.
What is your favorite organizational tool?
I read David AllensGetting Things Doneand I use the stress-free productivity system in that book.
Do you have any foolproof negotiating tricks?
Whats currently on your hype playlist?
A lot of Mac Miller and Beyonce.
What’s the best financial advice you might share?
Im a small brand right now.
I haven’t raised any money at this point.
Grow slowly and just be mindful of how much is coming in and what you’re putting out there.
What about any personal financial advice?
Live within your means.
But debt can pile up really quickly.
Whats the best piece of career advice youve ever received?
I remember a boss telling me, Fake it until you make it.
I was always in my head with imposter syndrome like, Who am I to be doing this?
What’s the one trait that other women entrepreneurs who are starting out need to have?
Belief in your idea and yourself.
This interview has been edited and condensed for clarity.
