Keeping a small business going during the COVID-19 pandemic took some resilience and ingenuity.
We conducted a series of follow-up in-depth interviews with 25 individuals whose businesses made it through the turbulent period.
Key Findings
Central to the survival of these small businesses was the ability to pivot in the moment.
Although optimistic, all indicated their businesses were still recovering.
The unpredictability of the economy and ever-changing financial climate is an ongoing issue.
For some in professional fields, the pandemic brought new opportunities to expand the workforce.
Overall, most businesses found ways to be more efficient and profitable to offset the impact of lost revenue.
For more information about this survey, just contact Lona Choi-Allum atlallum@aarp.org.
For media inquiries, contact External Relations atmedia@aarp.org.
Assessing the Needs of Small Business Owners
