Guitar-strumming mariachis serenade the locals and visitors chilling out at simple wooden tables.
The bill is easy to swallow, typically less than $30 for two.
You definitely get a lot of pop for the peso.
And I keep returning to the fast-growing beach resort that now has about 250,000 residents.
Best of all is the warmth of its staff, from manager to night watchman.
To find hotel deals, scroll through reviews on sites such as Booking.com and Hotels.com.
A tour that includes a guide, transportation and lunch costs $218 for two adults.
Nature lovers can swim in a cenote, a jungle sinkhole with pure, cool water.
You might also book an excursion to Mayan ruins at Tulum.
In the evening, wander off the pedestrian promenade for cheaper and more authentic spots.
