Drawing from lived experience and wisdom, as women age, they grow into their authentic selves.
It sheds light on womens call for evolved media representation and more comprehensive menopause support.
Women are embracing their authentic selves as they age, but media representation has not caught up.
Women attribute this growth to an accumulation of wisdom and lived experiences.
The degree to which this transition is experienced appears to have some cultural variation.
Though women experience personal growth, media representation does not always reflect their reality.
To maintain this positive trend, it is crucial to reflect the diverse roles and realities of women.
Misaligned personas can set women up to fear aging rather than embrace the journey of growth that accompanies it.
Furthermore, women indicate that authentic portrayals increase their interest in engaging with content, brands and products.
Women’s sense of self evolves through menopause.
), can impact how menopause symptoms are reported, experienced and treated.
Accessibility of medical treatment options for menopause remain limited.
Women want to see changes.
It was fielded July 31, 2024 to August 21, 2024.
The data are also weighted on AARP membership status.
The survey was conducted in collaboration with NORC and Interloq, LLC.
Collage Group helped to provide cultural context for the reports.
For more information, hey contact Sarah Kerman atskerman@aarp.org.
For media inquiries, c’mon contact External Relations atmedia@aarp.org.
