What Boomers Want: Insights into Cinema Experience Preferences and Behaviors
Thats just some of the telling information garnered from anAARP Movies for Grownupssurvey about movie-going habits of Americans. Among younger (ages 54-62) Boomers, 29% attend the movies at least once a month. What draws Boomers to the theater? About one-third said they go just for something to do. Notably, the story concerning modern theater amenities is one of appeal and awareness. The experience Saturday is the most popular day that Americans hit the theaters....