Web Culture
Your TikTok and Instagram feeds are full of content using these subtle tricks.
Its not a coincidence.
Half of my screen time is spent watchingin-depth makeup routines,oddly satisfying ASMR, and evenschool-lunch-packing tutorials.
(Im unmarried without kids.)
How do I know a story time is worth stopping my scroll?
In most cases, its likely a subconscious move, though it really works to capture an audience.
But its not the first time a common content creator intro has made its rounds online.
This relatability and familiarity is what keeps users tuned in.
Using a typical phrase like OK, so likely does the same.
Subconscious Strategy
Of course, the phrase isnt original to TikTok.
The words themselves sing to a viewer that its time to tune into what is about to be said.
The brief pause at the beginning of a video is an easy way to spot a millennial.
To Gen Z,candid contentis king, but that wont stop them from their inevitable online life cycle.
According toThe New York Times,2023 was the year millennialsoutgrew the Internet.
As things become ubiquitous online, they inevitably become cliche, and perhaps cringe, too.
Gen Z might be next in line.
