Moreover, feelings regarding the topic apparently are strong.
Embracing Age
Notably, the findings concerning advertising track with what the survey also reveals regarding womens broader attitudes.
They feel they are beautiful at any age (61%).
Nevertheless, old is not necessarily a word women embrace.
For almost three in ten women, their strongest anxiety about aging is their appearance.
And one in five automatically attribute pain or an injury to age.
In addition, some women may struggle with negative body image but be reluctant to admit it.
Similarly, women may have internalized messages about what is appropriate for them to wear.
For more information contact Colette Thayer atcthayer@aarp.org.
For media inquiries, hey contactmedia@aarp.org.
