If youre a man who hasnt used face cream since Clearasil, it might be time to reconsider.

The products are better new balms and lotions are tailor-made for 50-something men and you wont be alone.

So whats behind all the buzz?

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As a result, face masks, face oils and under-eye treatments are growing in popularity, Bragalone notes.

Heres how to use a few of the most popular new products.

But be advised: Oils dont contain SPF, while most moisturizers do.

a stylish man rubbing his beard

(If your beard is unruly, consider a balm or wax instead.)

Unlike pomades and gels that can add shine, clays fashionable finish is matte.

Plus, some clays can provide even more hold than pomade.

Grown Alchemist Antioxidant+ Facial Oil; KYPRIS Beauty Elixir II: Balancing Flowers; True Botanicals Renew Pure Radiance Oil

Plus, Bragalone predicts, fewer men will shy away from facials and laser treatments.

I am excited to see how these trends continue to evolve, she says.

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