Smell You Later
Perfume has never been more popular, and allergies have never been more common.
But for one such editor, the latter presented a major problem.
I once did an internship that used a synthetic lavender soap in the bathrooms and kitchen.
I was dizzy for basically the entirety of the internship!
But its not just social media.
Look at the niche but much-celebratedDirt media perfume collab, or the fervor for the website,Fragrantica.
From suburban teens to Brooklyn creatives, its clear that scents have never carried more cultural cache.
Others spend years without a diagnosis, leading to lots of preventable itchiness.
Not all reactions are as severe as Williams.
Peoplereportsneezing, itchy eyes, and headaches.
These days, the extent of her reaction depends on the strength of the scent.
Its always worse with more saccharine smells, particularly when they’re super artificial.
Im jealous of you perfume people!
I wish I could have that power!
Some have found workarounds.
Ive always wished I had a signature scent.
Its like a personality trait, says a TikToker who asked to be identified by her handle,simplytaylorb.
With the help of #Perfumetok I was able to find allergy-friendly perfumes!
I think people are gearing more toward the #cleangirl scents, which I can appreciate.
The lifestyle influencer known asZeopatraalso took matters into her own hands.
Im Arab and I grew up loving perfumes.
Its a big part of our culture, she explains.
But clean doesntneedto mean heavily fragranced!
At last, something we can all agree on: No one wants to smell bad.
*Pseudonyms have been given upon request.
