Secure The Bag

Everything to know about Hollywoods favorite bag.

Since its launch in 2019, the boxy accessory quickly becamethequintessential tote, gaining a legion of loyal fans.

Other legacy bags have decades of history sewn into their seams.

Kendall Jenner stars in Marc Jacobs campaign.

The Tote, in comparison, is practically in its infancy.

The Tote Bag is incredibly versatile.

I have seen people wearing this everywhere; from the office to the airplane to the beach.

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Like his contemporaries, his tote iterations includedsoft leather options,sequin embroideries, andmilitary-inspired detailing.

While the name was intentionally generic, the new bag gained a much more pronounced identity.

It was boxy and structured, but also roomy perfect for holding all sorts of daily essentials.

Kendall Jenner stars in Marc Jacobs' campaign.

Calling it the perfect mix of fashion and function, Frank says the bag encapsulates the brands sensibilities.

Kardashian has starred in two separate Marc Jacobs campaigns, clutching iterations of The Tote in both.

In one, she held a crystal-encrusted style, totally on brand for the SKIMS mogul.

Kim Kardashian stars in Marc Jacobs' campaign.

In another campaign, she held up a gray leather Tote.

As Jacobs is wont to do, the designer expanded his reach beyond fashion girlies.

Repping the music industry, SZA posed with a bright orange-red leather Tote that matched her monogram tee.

Kim Kardashian stars in Marc Jacobs' campaign.

Frank calls the Tote the it bag that spans generations, and this mother-daughter campaign is easy proof.

Wait, The Tote Bag Costs How Much?!

Our customer has been loving The Tote in novelty prints and fabrications.

Emily Ratajkowski stars in Marc Jacobs' campaign.

Denim and camo have been top styles.

Customers keep coming back, thanks to the labels consistent churnout of new styles.

The price point, however, is also an undeniable draw.

SZA stars in Marc Jacobs' campaign.

Lisa Rinna and Amelia Gray in Marc Jacobs' campaign.

Marc Jacobs The Mesh Medium Tote

Marc Jacobs The Distressed Leather Medium Tote Bag

Marc Jacobs The Crystal Denim Small Tote

Marc Jacobs The Clear Crossbody Tote