Style
The merch comes with a message of resilience and a chance to win exclusive prizes.
The beverage brand recently dropped its first merch collection called Origins.
This 12-piece unisex streetwear line features hats, T-shirts, a hoodie, a sweater, and a bomber.
The collection is inspired by the brand founder Richard Laverslife story.
He eventually met the love of his life, Michelle, and turned his life around.
Laver launched Lucky Energy to motivate people to have grit and persevere.
For CMO Hamid Saify, Origins is about embracing being lucky.
All the bad moments in life allow us to preserve, rise above them, and excel.
We showcase talent that embodies what we stand for they keep going, rising daily to thrive.
The campaign is photographed by Joyce Charat with Production by Emmanuelle Rienda, founder of Ethical Luxury Group.
BDG Media newsroom and editorial staff were not involved in the creation of this content.
