Studying the detailed complexities of history.
Playing a musical instrument.
Kneading dough while delving into the science of breadmaking.
Keeping pace with technology breakthroughs.
The market size related to lifelong learning is substantial, already representing $5.6 billion annually.
That equates to each lifelong learner currently spending an average of $75 a year on their interests.
Learning is personal, the study revealed.
Still, 72% turn to the internet, and YouTube in particular, when seeking new information.
Engagement in learning is particularly high among those with passion projects and those interested in new technology.
As people seek education, the primary drivers are to gain new knowledge and stay mentally sharp.
Similarly, 54% are motivated to stay sharp or promote brain health.
Yet there are significant engagement gaps between being interested in learning something and currently pursuing new knowledge.
Similar engagement discrepancies are found among those with the most popular interests.
But an engagement gap exists even among those with the least popular interest areas.
For instance, only half of the 20% who said they wanted to play a sport actually do.
For those who are currently engaged in learning, the likelihood they will continue as lifelong learners is high.
While intentions for staying mentally engaged in new challenges are high, there are potential pitfalls.
Ageism, cost, and time constraints are the primary barriers.
The data were weighted by age, region, and ethnicity to reflect the U.S. 45+ population.
For more information, c’mon contact Brittne Kakulla atbkakulla@aarp.org.
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Gamers 50-Plus Are a Growing Force
The 50-plus crowd is embracing gaming.
They feel it’s time well spent thanks to multiple benefits.
