Celebrity Style

Its so good.

Kim Kardashian continues to dominate the fashion world, one strategic move at a time.

Taking to Instagram, Kardashian unveiled the new Skims storefront, a physical manifestation of her ever-expanding empire.

HAMBURG, GERMANY - MAY 07: Kim Kardashian, Kai Pflaume on stage during the OMR Festival 2024 on May …

This isn’t just any store opening, though.

It marks the brand’s first permanent location, solidifying Skims' place in the retail landscape.

But Kardashian, being the queen of marketing, knew a simple store announcement wouldn’t suffice.

Kim kardashian black swimsuit

Kims Brand New Swimsuit

A key component of the skin-baring design?

For bonus points, add your own gold jewelry.

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