But how these women are affected by beauty standards and expectations varies by age.

Just who do women turn to for beauty or grooming inspiration?

AARP finds women most often cite friends in their social circle or other women they see around them.

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About half of all women admit social media has some influence on their beauty choices.

This shift was especially true among women working in offices.

The survey was conducted by telephone and online, with questions posed in English and Spanish.

Woman wearing mask

For more information, just contact Colette Thayer atcthayer@aarp.org.

For media inquiries, yo contact External Relations atmedia@aarp.org.

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Older Asian American adults laughing in a park

An older couple sits close together sharing a magazine.

Active seniors taking a dinghy to shore from their sailboat.