Quick Question
When people who period thrive, the world thrives.
This week, Karla Welch, celebrity stylist and co-founder of Period.
Karla Welch is known for styling the likes ofHailey Bieber,Tracee Ellis Ross,America Ferrera, andLorde.
Then, in true Virgo fashion, she dives into her side hustle.
Along with co-founderSasha Markov, Welch also runs a period underwear company aptly named Period.Their goal?
To banish the age-old narrative of shame that surrounds that time of the month.
The brands slogan is Period.
Soon everyone will want one.
Were on the road to making sure everybody hasequity and care for their periods, she says.
My child got their period really early.
I wondered how I could make periods easier for everyone.
At the time, period underwear existed, but it was super cost-prohibitive.
Sometimes when we have great ideas, theres a hard learning curve.
But everything I had done up to that point in my career really helped me with the brand.
Plus I got to have mycelebrity clients amplify the company.
With period underwear, you eliminate the need to have access to period products.
Youve provided someone with safety and increased their chance at an education.
Pads and tampons never decompose.
We think our underwear could last up to a decade with the right care.
It eliminates the economic pitfalls of having to pay for period products every month.
I always get nervous, but you know what?
I actually think that feeling is more excitement than anything else.
Your body can easily confuse the two.
I view the nerves as a good thing and remind myself Im always prepared.
Ill do as little as possible because I do so much during my work life.
I also like theTracy Anderson method.
Its very hot and loud, but Ive never felt stronger.
I love having someone tell me what to do for an hour.
Its the only time I dont have to make decisions.
Every step is still a step.
This interview has been edited and condensed for clarity.
