Extremely Online
In an online sea of needlessly hot takes, the photo-saving platform is a welcomed reprieve.
Now, curating 10 perfectly imperfect photos foryour dumpand editing an end-of-year Reel leaves users, well, reeling.
TikToks no longer a dancing app some say itsa national security threat.
In a 2023 study with U.C.
Funnily enough, Pinterest users have shared how much they love the app on other platforms.
In February, Ayesha Lynn, 19,posted a TikTokwith the caption: I love Pinterest.
No drama, no talking, just pretty pictures and vibes.
She considers the site part of her self-care routine.
I put on some music and I just scroll through Pinterest.
And whatever finds me, finds me.
And whatever I find, I find, she tells Bustle.
I use it to relax.
This kind of anti-social social media approach is something users dont get anywhere else.
[Pinterest] is inherently inwards-facing, because youre collecting content for yourself.
Instagram and TikTok, on the other hand, are outward-facing.
When it comes to Pinterest, she says, Forget vanity metrics.
I haven’t really seen any negative discourse at all [on my page].
Thats by design, according to Pinterest CMO Andrea Mallard.
We are not engagement via enragement.
The things that get the most distribution on Pinterest are the things that get saved most.
Theyd prefer to look at pretty things with every scroll, as Megan Thee Stallion does.
She deleted Instagram and Twitter from her phone but kept Pinterest.
This makes it easy to get specific recommendations and attainable inspiration.
Pinterests algorithm doesnt reward a more is more mentality.
I don’t feel the pressure to constantly update my audience in real time, says Morrobel.
And as it turns out, we’ve become kind of a rarefied option.
