Beauty Roots
The celebrity makeup artist shares how he got his start in the industry.
I didnt feel like I fit in, says Ta, a makeup artist and Vietnamese American.
[Makeup] gave me so much confidence, Ta shares with Bustle.
Besides dropping hit makeup products, its his commitment to diversifying the beauty industry that sets him apart.
Representation wasnt always there for me growing up and Im proud to build a brand that champions this.
How did it feel growing up as a first-generation American?
I just wanted to fit in, but I was shy and felt uncomfortable in my skin.
I endured a lot of bullying.
What I know now is that I dont want to blend in.
What’s your earliest beauty memory?
Can you talk more about how you decided to work in the beauty industry?
I dropped out of high school to find my own path, which is when I moved to Arizona.
I met a group of women who empowered me to pursue my dreams.
I would play around with makeup on them, and theyd come in to see me before going out.
Eventually, I took a leap and moved to Los Angeles, and it all began to take off.
How has your experience growing up as a first-gen American influenced your brand and the products you create?
What do you hope the message of the Beauty That Brings You Out campaign conveys?
I want people to embrace who they are, every step of the way.
This interview has been edited and condensed for clarity.
