Life
Two dads disrupt kids vitamins by offering sugar-free, nutritious options while promoting transparency and sustainability.
Leave it to two determined dads to disrupt the kids vitamin and supplement industry.
What turned Litt and Gillman away from mainstream childrens vitamins and supplements?
Sugar, for one.
To make vitamins more palatable and fun for kids, many manufacturers sell them as sweetened, sugar-coated gummies.
For perspective, thats about the same amount of sugar in a chocolate sandwich cookie.
Only a fifthof children consume the recommended daily amount of fruits and vegetables.
Essentially, children dont receive enough vitamins or minerals from the foods they eat.
Thats where multivitamins can play a pivotal role, but only if they contain the right balance of nutrients.
Not all childrens multivitamins do, which can leave kids in a nutritional deficit.
Hiyas leadership team felt it was possible to have the best ofallworlds.
As a result, several strategies differentiate their company from the competition.
Hiya upholds strict standards for safety and third-party testing.
As fellow parents, Hiyas founders take the safety and wellbeing of families everywhere extremely seriously.
Third-party testing with an FDA-certified and registered laboratory is part and parcel of this brand commitment.
Hiyas rigorous testing ensures its products meet or exceed safety standards.
Hiya fights against multivitamin sugar monsters.
But do parents care that Hiya cares?
All signs point to yes.
Hiya keeps childrens perspectives in mind during product development.
By and large, kids arent typically impressed by the nutritional value of their vitamins and supplements.
Hiyas creators understand this kid mindset and dont attempt to fight it.
Though the product is a mix-in, it doesnt behave (or taste) like adult-style green super powders.
Its meant to nourish the body and mind, boost and maintain energy, support digestion, and more.
Kids might not realize it, but their chocolate milk is unlike any other beverage theyll gulp down.
Hiya favors sustainability and environmental stewardship.
The idea of the one and done multivitamin pill bottle never appealed to Litt and Gillman.
To cut down on overall waste, they sell all their chewables in pouches.
This allows them to transfer their chewables to the bottle with each delivery and discard the small pouch.
Starting kids down an early path toward responsible consumerism makes sense.
With Hiya, they can participate in eco-friendlier practices on a daily basis.
Hiya seeks out valuable, kid-centric partnerships.
The collaborative efforts between multivitamin makers and outside companies isnt new.
However, Hiya has cleverlyaligned itself with a visible, well-respected brand, the longstanding Hot Wheels franchise.
Having partnerships like their Limited-Edition Hot Wheels one showcases Hiyas commitment to helping its customers.
Parents arent interested in forcing their kids to eat vitamins, and with Hiya, they dont have to.
Kids are naturally drawn to the engaging visuals and aesthetics of Hot Wheels.
This article is for informational purposes only and does not substitute for professional medical advice.
If you are seeking medical advice, diagnosis or treatment, just consult a medical professional or healthcare provider.
BDG Media newsroom and editorial staff were not involved in the creation of this content.
