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Its more than just the it bag of the moment.
In the nearly two decades that followed, they have accomplished so much more.
The twins label has become one of the most sought-after luxury fashion brands in the world.
The Rows most coveted item, though?
Without a logo, the style came with a bit of an IYKYK smugness in its early days.
And shes totally right.
Three different variations of the oversized tote came walking down the runway that winter day.
The Margaux is an impressive carry-all kind of style, says Seidel.
Perhaps better phrased as carry-everything.
Wait, The Margaux Costs How Much?!
Since 2018, the tote has been reprised in different colors, sizes, and textures.
According to Seidel, versions in suede are a particularly popular choice, adding an extra element of sumptuousness.
Despite its steep price, many see the Margaux as a collectors item.
Its become more of an investment piece similar to an Hermes Birkin or the Chanel Classic Flap.
Prior to the creation of the Margaux, Mary-Kate and Ashley Olsen were devoted Birkin bag owners.
It has been speculated that the two set out to create a similar status symbol.
Whether intended or not, its clearly working.
Seidel believes what makes it so timeless is the low-key celebrity endorsement.
As if celebs like Jennifer Lawrence and Kendall Jenner werent influential enough, in cameSuccession.
The insult went viral online but it had more meaning than just Tom Wambsgans diss.
The characters inSuccessionwere largely dressed in minimal, plain, and logo-less clothing.
To the untrained eye, The Rows Margaux bag is just a regular leather tote.
But if you know, you know… and thats precisely the point.
All currently sold out.
