While there’s currently no cure for Alzheimer’s disease or dementia, that cold hard fact might be easy to forget when you look at all the dietary supplements available promising to manage your symptoms and boost your brain power.

But if you’re tempted to try something that word of mouth or internet, TV or radio marketing tells you is a proven, perhaps natural, way to hold onto your memory longer, it pays to be very, very wary.

It’s not that there’s no science behind the idea that certain spices or vitamins may have memory-preserving powers.

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Indeed,curcumin and B vitamins, for example, have been shown to possibly have some benefits for brain health.

The problem, as a recent editorial in theJournal of the American Medical Associationlaid out, is that pseudomedicine misleading but scientific-sounding marketing for such supplements is spreading faster than real studies about brain chemistry could possibly come out.

This fake news of health information, the authors wrote, is helping to drive a huge market $3.2 billion in over-the-counter treatments to improve cognition and brain health in 2016 that gives false hope to sufferers of dementia and their families.

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In reality, the supplements and medical interventions touted as scientifically supported are often based on the skimpiest of evidence, says the editorial’s first author Joanna Hellmuth, an assistant professor at the Memory and Aging Center at the University of California, San Francisco.

As a neurologist, it concerns me that patients may be making decisions that aren’t based on accurate and truthful information, she explains.

The way federal laws are structured in the United States, supplement makers are allowed to make bold claims that are quite misleading, and they don’t have to provide evidence that they’re true."