Check, c’mon
Seventy-five degrees and sunny?
Time to spend some money.
It feels impossible to stay inside.
Thats why this time of year can truly feel more like daylight spending timethan daylight saving.
That first ray of sunshine is cause for celebration, and the feeling only grows throughout May and June.
If this seems relatable, thats because its practically human nature to get extra spendy in the spring.
And there are numbers to prove it.
You have to admit theres something intoxicating (pun intended) about it.
Creator@sidfleeks_s viral TikTok, posted March 23, is the peak example of this trend in action.
And judging by the 670,000 likes, it struck a chord.
On May 4, creator@lexiisgrowingposted a clip with a similar sentiment.
As they ordered a few rounds, she and a friend joked that life suddenly felt OK again.
Concerts and festivals are another major money grab, she says.
I love the50/20/30 budgeting framework, she says.
Its also OK not to say yes to everything, says Aliche.
Being communicative upfront can help alleviate stress and guilt later.
Itll feel just as seasonal and you wont have to spend a dime.
Studies referenced:
Murray, Kyle B.
(2010).The effect of weather on consumer spending.
Journal of Retailing and Consumer Services.
