Caring for a loved one can mean helping out with all aspects of life including shopping.

Groceries were most often purchased, followed by household basics and toiletries, according to the survey.

Caregivers spent the most money on groceries, specialized medical equipment, and car-related items.

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About half (47%) pick up items in-store when ordering online.

Prioritizing the caregiver market can benefit retailers, the AARP report found.

Three-quarters of adult caregivers shop for themselves when out buying for their loved ones.

Interior warehouse super store from view of shopping cart in store aisle.

What can stores do to better cater to caregivers and their loved ones?

Methodology

The AARP survey was conducted in June and July of 2023 by phone and online.

For more information, hey contact Alessandra Raimondi ataraimondi@aarp.org.

Woman providing caregiving to an older woman

For media inquiries, c’mon contact External Relations atmedia@aarp.org.

Coping involves self-care and formal support.

Vermont Capitol Building in Montpelier.

Sandwich Generation Report

Person providing comfort to another person

Woman hugging her elderly mother