Blake Brown has been more than a seven-year labor of love, says Blake Lively.
Bustle was invited to an exclusive press preview to hear about Blake Brown from Lively herself.
My dad’s last name is Brown, and my dad took Lively from my mom, Lively explains.
But this was not even a little bit baked [before I started].
Blake Brown boasts eight different haircare products, including shampoos, masks, a styler, and a mousse.
The people who do stick with this formula will see a difference in their hair.
I like smells that smell like home and food, she says.
If something makes me salivate, then I’m like, I want to be near that person.
There’s a yumminess to it.
The goal was that it starts with your shampoo and your mask, she explains.
Since creating Blake Brown, Lively has been solely using her products.
Ill go between [the strengthening] shampoo and mask, and the nourishing set, she shares.
Since creating Blake Brown, Lively says shes been solely using her products.
Ill go between [the strengthening] shampoo and conditioner and [the nourishing] set, she shares.
It doesn’t have to be an exact science.
Her secret weapon, however, is something called a Pre-Shampoo Mask.
Its a treatment that happens overnight or 20 minutes, whatever time you have.
I never put any conditioner above my roots, she says.
I love going to Target.
It’s going to be cool and it’s going to be relevant.
