Beauty Exclusive
Plus, the meditation app she cant go to sleep without.
Zooming with Bella Hadid feels like catching up with an old friend.
She holds up a jewel-shaped vessel.
This is the first scent I ever made, she reveals, her green eyes crinkling with excitement.
I can feel her energy through my laptop screen.
Vanilla fragrancesare having a moment, but Hadid wanted Nightcap to be different.
Ive always loved vanilla, but it’s such an aggressive smell if it’s overdone.
When Hadid launched her fragrance brand, ‘Orebella, in May, her fans rejoiced but there were skeptics.
Did the world need another celebrity beauty brand?
But its become clear ‘Orebella isnt just that its an extension of Hadids own spiritual journey.
There are different parts of my soul in each of the fragrances, she says.
So its really opening my journal, but in fragrance [form].
Shes being literal at one point, she pauses our conversation and holds up a leather-bound notebook.
When I smell Nightcap, I immediately get it.
The vanilla comes on sweet and honeyed, settling in like a second skin.
Can you tell me what fragrance means to you?
There was a flight attendant on the plane yesterday named Stella, and she was so sweet.
Little moments like that of connection are so fun.
How would you describe Nightcap?
It makes me feel like I smell sexy, and then it makes my boyfriend smell sexy.
And because the pH levels change [the scent], it does smell a bit sweeter on me.
Speaking of Nightcap, whats your current nighttime routine?
Have you ever triedInsight Timer?
Three, four years later, I still listen to Insight Timer every single night.
He has really good nighttime ones there are ones about gratitude, self-love, and confidence.
Can you share more about journaling how has it helped you personally and creatively?
I’ve been sticking with my journaling every night.
I’ll usually do a whole page of gratitude.
And I don’t want it to always just be like, Im so grateful for the day.
I think you really have to be intentional.
My boyfriend and I always end our night with a prayer.
Anything else to help you unwind at night?
Kin Lightwaveis always a must before I go to sleep.
It knocks me out.
What does this number signify to you?
The past three days Ive seen 222 everywhere.
Healing isn’t linear I think thats important to know.
And that goes hand in hand with making meaningful connections.
Whats something youve learned about yourself as a business founder that you didnt know before?
But in business, you have to lose a little bit of control.
You’re almost sending your baby to college.
You’re like, OK, you thrive.
I love you so much, but now you grow.
And it excites me to be able to make new things with people that I love.
So there’s a lot coming, and I’m really excited about that.
I love roller coasters, and this is the best roller coaster I’ve ever been on.
This interview has been condensed and edited for clarity.
