Angela Houghton, MA, is manager of audience research in AARP Research where she leads a team delivering insights on key 50+ consumer audience segments to drive AARPs enterprise strategy.
The teams portfolio includes racial and ethnic populations, LGBTQ+, people with disabilities, veterans, women, and other sociodemographic groups.
Her role includes managing primary research and secondary data analysis from conceptualization to insight delivery; as well as providing subject matter expertise on survey research methods, data interpretation, and research communications for diverse populations.
Angela also supports a research agenda on health and wealth equity that aims to eliminate disparities in aging based on race, ethnicity, and other sociodemographic factors.
As a champion for equity in research and data, Angela pursues innovative solutions for more inclusive and representative data through consultation, convenings, conference speaking, strategic partnerships, and publishing of original research.
Prior to coming to AARP in 2011, Angela worked for a global research supplier (now Ipsos) managing large-scale, multinational consumer research projects in Latin America, Europe, Asia and U.S. Hispanic markets.
Angela received a masters in international business from the University of South Carolina and a bachelors in English literature from Louisiana State University.
LinkedIn:linkedin.com/in/angelahoughton
Twitter: @angiehoughton
Recent Publications
Keeping Beauty Real: Media’s Missed Opportunity?
Date: September 20, 2023
Safety, Medicare Top 2022 Concerns For Asian American Voters 50+
Date: November 1, 2022
Mirror/Mirror: AARP Survey of Womens Reflections on Beauty, Age, and Media
Date: May 16, 2022
Women Seek More Authentic Representation of Aging in Media
Date: April 19, 2021
Pandemics Economic Pressures Pushing Generations under One Roof
Date: January 1, 2021
Asian American Voters 50-Plus Cite Health Care and Economy as Important 2020 Election Issues
Date: October 21, 2020
