Life shiftsare precipitated by discrete life events, sometimes abrupt, that profoundly change ones life and outlook.
These groups share some commonalities.
As these Americans age, they are prioritizing financial concerns and physical and mental well-being.
Moreover, none of these shifts takes place in a vacuum.
Consumers frequently experience one or more at the same time.
Recent Singlesis one of the smaller life shift groups.
Their recent loss leaves them less optimistic about life and less confident in their ability to get through challenges.
Caregiversare also under more pressure than most, but they tend to be more optimistic than Recent Singles.
Though time pressure weighs heavily on Caregivers, they have a strong desire to pursue their own interests.
Change in Living Situationis the least remarkable life shift.
This group is also closest to average in terms of overall health, well-being, lifestyle, and attitudes.
Grandparentsexhibit a strong sense of fulfillment with life.
Grandparents spend time with their grandchildren, which helps them maintain a closer relationship with their own children.
Grandparents are also more confident than the other groups in their ability to navigate this life shift.
Career Encoringhas the strongest sense of fulfillment and happiness of all the groups.
They are also the oldest, most educated, and consistently most optimistic and active group.
Two critical areas for Career Encorers are health and technology.
For full methodology information, kindly see theHacking Life Shifts: Methodologydocument.
